Category Marketing Operations Manager Global Export

Date: 14 Jun 2024

Location: Bournemouth, GB

Company: Hero Group

For our Business Unit Global Export, we are, with immediate effect or as soon as possible, looking for a 

Category Marketing Operations Manager Global Export 100% (m/f)

In this position you report to the Marketing Director Global Export, and you are responsible for managing a global export product portfolio and innovation projects with our categories, in cooperation with internal stakeholders across functions and external partners.


Your main responsibilities

  • Monitor and improve product portfolio and SKUs performance (recommendation for NPDs, delisting, pricing, etc.)
  • Analyze markets, competition and assortment, as well as monitor market development and customer needs for the product category in close cooperation with internal and external stakeholders
  • Reporting and development of recommendations for action in close cooperation with local teams (Hero Sales and Distributors)
  • Strategic pricing and price lists
  • Lead product innovation process within Global Export division (Business Case development and Gatekeeping Meeting)
  • Packaging adaptations (design development, stickers and labels)
  • Product development process, tastings, launch plans development with Categories and Agencies and product registration in export markets
  • Maintain master data and image databases for export product categories, good for printing, etc.
  • Maintain Website, create Newsletter and provide category marketing updates to internal and external stakeholders (e.g. delistings and timings)
  • Develop and provide sell-out support (POS kit, E-com content, Product samples, specifications and certificates, etc.)
  • Develop sell-in presentations, category and product trainings presentations for distributors / customers and if needed participate in distributors sales meetings
  • Manage approved budgets (Projects, A&P, etc.)
  • Develop, maintain and serve strong relationships and partnerships across multiple functional areas (internal sales, marketing, customer service, etc.)
  • Secure and maintain sales & marketing activity compliance in regards to IMT program (Innovation Management Tool) and NPD requirements defined by the Group
  • Support all operative Hero brand and product segments in cooperation with the interfaces Purchasing, Quality & Innovation and Planning and with our Intercompany partners across the Group


We expect

  • Higher education degree (university, college, FH/HFW) preferably in Business administration with specialization in marketing or business development
  • Ideally 8-12 months successful work record with product portfolio development within FMCG
  • Fluent in English (both in oral and written), any other language is an advantage
  • Travel activity around 5%


Your key competencies / skills

  • Strong project management skills
  • Business & Financial management skills
  • Strong analytical and problem-solving skills
  • Entrepreneur and strategic mindset
  • Ability to be a team player with strong interpersonal skills
  • Effective communication skills - both written and verbal
  • Positive mindset combined with cultural sensitivity and resilience
  • Self-starter / initiator with high level of integrity and ‘hands on’. Must be able to perform duties independently with minimal direction or supervision.
  • Ideally high digital acumen


We are looking forward to receiving your application and motivational letter through our online portal.