Regional Sales Manager

About Hero Nordics & Baltics

You’ll be part of family-owned company that values autonomy and accountability. You’ll work with some of ours most beloved brands—Semper in Baby Food, Goodies for pre-schoolers, and Corny, the fastest-growing brand in the bar category. This is a unique opportunity to make a visible impact in a market-leading company that prioritizes sustainability, integrity, and natural goodness.

About Hero Group

Hero is a global food company, founded in 1886 in Switzerland, specializing in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. Guided by its mission to “To delight Consumers through honest Goodness in every Bite”. With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing—always, without compromise.

About the role

We are looking for a commercially driven and relationship-oriented Regional Sales Manager to take responsibility for driving profitable sales growth and strong commercial execution across Baltics and Iceland.

In this role, you will report to the Head of Baltics and manage and develop our cooperation with assigned customers and distributors, translating commercial strategies into effective local execution. You will play a key role in strengthening distribution, optimizing portfolio and communicating market knowledge and insights to Nordics and Baltics category team to drive our common Category vision.

You will work closely with cross-functional teams including Sales, Category, Marketing, Demand Planning, Business Controlling, Customer Service, and Quality and act as a key commercial link between Hero Group and our external partners.

Key Responsibilities

• Distributor & Customer Management 

Manage and develop commercial relationships with distributors and customers in Baltics and Iceland to deliver agreed business objectives.

• Commercial Execution 

Drive portfolio, assortment, pricing and campaign execution in line with agreed commercial frameworks and strategy.

• Sales Performance & KPIs 

Net Sales Value, volume development and profitability for the region, identifying performance gaps and driving corrective actions in close collaboration with internal stakeholders.

• Market & Consumer Insight 

Maintain strong market awareness, including competitor activity, pricing structures and promotional mechanics, to support category growth and informed decision-making.

• Analysing & Planning 

Prepare and maintain relevant sales-and distributor data, analyses and pricing management to support commercial decisions and forecast accuracy.

• Cross-Functional Collaboration 

Work closely with Customer Service, Demand Planning and Sales & Marketing teams to meet distributor and customer performance objectives and ensure strong operational execution.

• Market Development 

Support market development initiatives by translating commercial strategies into effective local execution plans.

About you

• We are looking for a candidate with 2–3 years of experience working with Baltic markets, preferably within FMCG or a similar commercial environment, and with proven experience in managing distributors and customer relationships.
• You hold a Bachelor’s degree in Business, Marketing, Sales or a related field, or other education and professional experience considered equivalent by the employer.
• You have a strong commercial and analytical mindset, combined with solid negotiation and communication skills.
• You are able to plan, prioritize and execute your work in a structured and efficient manner, and you are comfortable working with data, with advanced skills in MS Excel and a solid overall knowledge of MS Office.
• Willingness to travel within the region is essential for this role.
• Fluency in both written and spoken English is required, while knowledge of other Nordic or Baltic languages is considered a merit.
• As a person, you are proactive, result-oriented and customer-focused, and you thrive in cross-functional and cross-market collaboration.
• You take ownership of your responsibilities and act in line with Hero’s values in daily basis.

Why Join Us?

• Be part of Family-own company with value and purpose driven culture having long-term 2035 vision and mission in place
• Join us in shaping global brands and strengthening our presence in Baltics and Iceland
• Work in a dynamic, truly purpose-driven team that values creativity and responsibility
• Enjoy a role with high impact, cross-functional exposure, and international collaboration
• Join us working in Helsinki, Pasila Tripla office with highly engaged team having a good team spirit
• We value work-life balance and offer you hybrid working model 60% per week at the office and with sport-/ culture and lunch benefits

Our culture

At Hero, we believe great companies are built by people who are empowered to make a real impact. We have an open, flexible, and informal way of working, where everyone has a voice in shaping what we do and how we do it. We collaborate with colleagues across our international organisation.

With short decision-making lines and a flat structure, ideas move quickly and contributions are recognised. We don’t hire people to follow instructions—we hire people who want to take ownership and make their mark. If you spot an opportunity, you’re encouraged to act on it, and if you’re ambitious, you’ll find the freedom to grow.

Creativity, curiosity, and an entrepreneurial mindset are part of everyday life at Hero. We trust our people to drive their own development, support one another, and push boundaries together. Just as importantly, we genuinely enjoy working together and looking out for each other.

Our Values

Our values are at the heart of everything we do. Developed through an inclusive process involving colleagues from across the business, they guide how we work, collaborate, and succeed together. They reflect who we are today and the future we are building:

Create Wow - We go beyond expectations and strive to make a meaningful impact

Everyone Hero – Every individual matters and every contribution counts.

Nourish Others – We support, inspire, and help each other grow.

Take Responsibility - We own our actions and outcomes, individually and as a team

Ready to create WOW with us?

Apply now and help us make our beloved brands the natural choice for consumers across the Baltics and Iceland.

Applications are only accepted via our Job Site portal and must be submitted in English, including both your application and CV. Please submit your application no later than 13th February.

Interviews will be conducted on an ongoing basis, and we therefore encourage you to apply as soon as possible. We look forward to receiving your application