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Senior Marketing Manager Global Export


Lenzburg HQ, CH

Date:  Nov 29, 2019

For our Business Unit Global Export located at our headquarters in Lenzburg AG, Switzerland, we are, with immediate effect or as soon as possible, looking for a 

Senior Marketing Manager Global Export 100% (m/f)

In this position you are responsible for planning, developing and executing the marketing strategy for all the regions allocated to Global Export (China, Asia, USA, Eastern Europe, Nordics, LATAM). Furthermore, you develop and manage a global Export product portfolio with our categories Natural Spread, Baby Toddler Milk (BTM) / Baby Toddler Food (BTF), Foodservice and Healthy Snacks.

In this position you work closely with and report directly to our Vice President Global Export and you interact with internal and external stakeholders.

Your main responsibilities

  • Plan and manage marketing & sales A&P’s 
  • Manage him/herself the development of the BTF category deployment in Eastern Europe
  • Planning, implementation and continuous controlling of marketing strategy and marketing activities for all categories (BTM/BTF, Natural Spread, Healthy Snacks and Foodservice) as well as reporting and development of concrete recommendations for action in close cooperation with local teams (Hero Sales and Distributors)
  • Development and realization of marketing materials such as sales folder, trade marketing and POS material etc. 
  • Planning and implementation of product innovations (NPD) including market analyses, business case, label & design development and launch plan in cooperation with external agencies and internal stakeholders
  • Project management for new product developments and /or roll-out of existing products
  • Master data maintenance
  • Participation in various internal and external Marketing and Export Leadership Team Meetings 
  • Cross-functional cooperation with Customer Service, Sales, Finance, Procurement, Planning and Quality & Innovation in IC marketing partners


We expect

  • Degree in Business administration (university, FH/HFW) preferably with specialization in marketing
  • At least 12 years’ experience as marketing leader with advantage in the area of food / FMCG and in international business
  • Track record in the development and expansion of brands in exports
  • Know how in Baby Food is a must
  • Experience in sales, export is an asset
  • Fluent in English (both in oral and written), any other language is an advantage
  • Travel activity around 20%


Your key competencies / skills

  • Good interpersonal skills and used to working effectively across cultures
  • Team leadership competency
  • Entrepreneur mindset and ‘hands on’ mentality
  • Open, resilient personality, even a change maker
  • Willing to go the extra mile to make a footprint
  • Used to dealing with ambiguity
  • Challenges her-/himself and the environment
  • Strong communication skills are necessary to cooperate effectively 


We are looking forward to receiving your application and motivational letter through our online portal.

Should you have any questions, please do not hesitate to contact Désirée Weidmann, HR Generalist, phone +41 62 885 53 57, www.hero-group.ch


Good reasons to work for Hero

  • A challenging, varied job with a lot of creative freedom in a successful company
  • A modern workplace and an international team 
  • Flexible working hours and high independence within your area of responsibility
  • Competitive employment and working conditions 

More about us

We are an international food company that is passionate about good, natural food. Since our foundation in 1886, our ethos remains unchanged – making high quality, natural products that are easily available to consumers.

If the mix of strong Swiss roots with the international flair of a global corporation appeals to you, and you appreciate the freedom to work independently, then we should definitely get to know each other.

We are looking forward to receive your application via the button << Apply now >>.

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