Nordic Product Manager - Goodies & Better Snacking Growing Up

About Hero Nordics and Hero Group 

At Hero Nordics, our mission is simple yet powerful: “To delight consumers with honest goodness in every bite.” We believe in creating healthier and happier lives through better nutrition and taste. Our values – Everyone Hero, Nourish Others, Create Wow, Take Responsibility – guide everything we do. 

Hero Nordics has been a part of Hero Group since 2006, a family-owned global food company with a presence in over 30 countries. Hero Group employs around 4,300 people worldwide and manages a portfolio of more than 20 trusted brands.  

About the Role 

Location: Hero Nordic HQ, Sundbyberg, Sweden (Copenhagen or Helsinki could also be possible) 
Reports to: Nordic Marketing Manager; dotted line to Nordic Product Manager Better Snacking Growing up 
Scope: Nordics & Baltics (Sweden, Denmark, Finland, Norway, Iceland, Estonia, Latvia and Lithuania) 

We are looking for a passionate and entrepreneurial Nordic Product Manager to join our team and take the lead on Goodies, our exciting new global brand for better snacking for kids aged 3–6 years. Goodies was just launched in Sweden this fall 2025 and in Finland and Denmark in 2024, but the journey to establish it in the Nordic market has just begun. Your mission? Make consumers and retailers feel “Wow!” 

You will be the Nordic torchbearer for Goodies – building business cases, optimizing product launches, and shaping localized strategies to land this brand successfully across Nordics and Baltics. You will also contribute on product innovation projects for other brands such as our well-established Semper brand within the Better Snacking Growing Up category, targeting babies and toddlers (6 months–3 years), ensuring a healthy start in life together with the rest of the Nordic Semper team. You will report to the Nordic Marketing Manager for the Growing up category and have a dotted line to the Nordic Product Manager for Semper in the Better Snacking Growing up category. Your responsibilities will span the entire product lifecycle, including business case development, portfolio optimization, innovation pipeline adaptation, and go-to-market execution. 

Key Responsibilities 

• Brand Leadership: Current Frist Priority to own the Nordic strategy for Goodies, ensuring strong business plans and localized activation across Nordics that support brand and category growth. 

• Innovation & Portfolio Management: Optimize the global New Product Development (NPD) pipelines for Nordic internal & external needs and lead portfolio decisions to enable Nordic scale. 

• Business Case Development: Build and present business cases that secure profitable growth, successful brand establishment and market entry. 

• Cross-Functional Collaboration: Work closely with Sales/Commercial teams, Hero Global Category teams, R&D, Logistics, Demand Planning, Finance. 

• Communication Alignment: Partner with the Nordic Brand Managers and Digital Communication team to enable impactful brand activation and consumer engagement. 

• Consumer Insight & Research: Drive understanding of Nordic consumers and retailer insights to translate it into strategy, portfolio decisions and innovation opportunities. 

• Semper Collaboration: Contribute to, and possibility to lead, product innovation projects across the Better Snacking Growing Up category, including for example our Semper portfolio, with the potential to lead cross-brand and/or cross-market projects as business needs evolve. 

Future strategic responsibilities change and evolve as our brand strategy, brand portfolio and market landscape develop. 

What We’re Looking For 

• Experience: A couple of years in FMCG or similar roles, with proven ability to manage brand and/or product launches and develop business cases. 

• Education: Bachelor’s or Master’s degree in Marketing or related field. 

• Skills:  

• Strong business acumen and entrepreneurial mindset. 

• Excellent project management and analytical skills. 

• Solid interpersonal skills and ability to thrive in cross-functional teams. 

• Advanced skills in PowerPoint and MS Office; experience with SAP, Power BI, and Nielsen is a plus. Familiarity with Copilot and other AI tools is preferred. 

• Languages: Fluent in English and Swedish and/or Danish, Finnish is a merit. 

• Personal Attributes:  

• Passion for purpose-driven brands and healthier choices for children. 

• Proactive, collaborative, and able to thrive in a fast-paced environment. 

• Strong interpersonal and presentation skills. 

Why Join Us? 

• Join us in shaping a global brand at the start of its journey – an exciting and rare opportunity. 

• Contribute to the development also of other brands such as for example Semper, a unique opportunity to work with a Swedish category-leading brand that is widely recognized and trusted within the baby and toddler category. 

• Work in a dynamic, truly purpose-driven team that values creativity and responsibility. 

• Enjoy a role with high impact, cross-functional exposure, and international collaboration. 

Ready to create WOW with us? 
Apply now and help us make Goodies the children’s and their parents’ go-to choice for better snacking in the Nordics!